Tell The Truth evolved from the idea that every time we lie, a piece of our character dies. Everyone does it, and it’s not about who we were yesterday; it’s about who we aspire to be. We concluded that almost everything that we said was a lie. We started this company because we know that we need a constant reminder to bring forward our most authentic selves in order to arm ourselves against deception. Our mission at Tell The Truth is to redefine the culture of honesty. Our goal is simple; to create a movement of people living authentic lives, as a result of our apparel. We want to support you in your journey of being candid and honest in all aspects of life by bringing to light the conversation about our choices and what it says about us.